About

SWSCUSTOM is a creative business dedicated to making custom apparel, accessories, and event décor that people cherish. The brand was founded by Shaunie, Lady Walker, who has always had a passion for crafting. As a trained RN specializing in Women's Health for over 20 years, she has spent her career caring for others. Crafting, however, became her creative outlet and a way to bring joy to people in a different way.

The idea for SWSCUSTOM started when Shaunie was planning her daughter’s third birthday. She wanted to make it big and special, so she ordered various custom decorations and party items but stressed over whether they would arrive on time. After the event, a friend encouraged her to try making things herself. She started by creating tutus for kids, and from there, her love for crafting grew into something bigger—leading to the launch of SWSCUSTOM.

The name SWSCUSTOM is personal, representing her and her husband’s initials, Shaunie & Sakima Walker, symbolizing their unity and shared vision. More than just a business, SWSCUSTOM is about bringing ideas to life. Whether it’s a cozy sweater with a favorite quote, a memorial tumbler honoring a loved one, or party décor that matches a client’s vision, every piece is created with meaning and care.

One of the biggest challenges in custom design is balancing creativity while making sure designs appeal to a wide audience. It’s also important to ensure originality while avoiding trademark issues. Despite these challenges, the process is incredibly rewarding. The best part is when a client shares an idea or theme and trusts SWSCUSTOM to bring it to life in a way they never imagined.

Looking ahead, SWSCUSTOM aims to grow into a thriving custom creation and event planning business that can handle everything from simple, personal projects to high-end events. Collaboration is also a big part of the journey, with partnerships among fellow crafters and designers helping to bring fresh ideas and new styles to life.

For more information about SWSCUSTOM, visit swscustom.com or follow on social media: Facebook (@SWSCustomBotique), Instagram (@swscustoms), and TikTok (@swscustoms).